The coronavirus outbreak has changed the rules of the game for most businesses.
Companies are being forced to shift strategies and re-evaluate the way in which they do business and communicate with their clients.
Amid all these changes, the landscape may appear confusing. The path forward for the world is still uncertain, but one thing is clear: Having a strong online presence is indispensable to navigate the crisis.
Keep Selling With a Strong Online Presence
Having a strong online presence comes with a massive benefit: It allows you to keep selling your product and offering your services. Transactions are the bloodstream of a company, but how do you keep selling when your customers are sheltering in place and following social distance rules? Online commerce is the answer. Businesses with a well-designed website and a seamlessly integrated e-commerce platform are better positioned than most to weather any storm.
Leverage the Power of Social Media
Social media poses many challenges, but it also offers unlimited possibilities. Whether spreading the word about your promotions, allowing you to network more easily or encouraging support from your community, social media can change the way you do business forever, not only during the coronavirus pandemic. Integrated with your website and your e-commerce platform, social media can improve your sales and grow your business, regardless of your industry.
Maintain Communication With Your Clients
This is a well-known fact among crisis management experts: During uncertain times, communication is key. Whether posting on your website or social media, a strong online presence allows you to establish a dependable communication channel with your customers. Your basic communication strategy should be twofold:
- Making sure your customers understand that you’re still operating. To achieve this, you can publish an official announcement on your website that you can share on social media.
- Keeping your customers updated about your promotions and any new delivery features. In this case, make sure that any discounts and new options are already active on your website. Then, promote them on your homepage and through social media posts.
A Wealth of Data
Your website, your e-commerce platform and your social media accounts provide you with a wealth of information that was unthinkable for most businesses until not so long ago. Knowledge is power, and data is a versatile, powerful form of knowledge. With easy-to-use features available to any user, obtaining actionable, factual insights to grow your business has never been easier.
As you can see, a strong online presence is a game changer for organizations striving to stay in motion during the coronavirus pandemic.
If want to learn more about how to establish a develop a strong online presence for your business, don’t miss our webinar “Create or Improve Your Online Presence” next Thursday April 30 (12:00 pm-2:00 pm), where panelist Sal Ayala and special guest Sea Belisle from Paylynxs will show you how to leverage the strength of the Internet and social media in a Covid-19 environment. Click here to register for the webinar.
At the Pomona Chamber of Commerce we are committed to keeping you up to date with the most useful developments so your business can take advantage of new growth opportunities. Click on this link to join and start enjoying the benefits of membership today.