Today more than ever, having a dynamic up-to-date website is essential for your business. If you don’t have a website yet or are planning to update the one you have, below you will find four web design tips you should keep in mind.
Research Your Competition
Do your homework and take a look at the websites of your competitors. You don’t have to be a marketing pro to do a basic analysis of their design and content. Just ask yourself some common-sense questions. What keywords are they using? What kind of layout do they seem to prefer? Are there any sections you may like to use? Pay close attention and use communicate those insights to the person building your website.
Make It Easy to Contact You
Not only your contact information should be displayed prominently (ideally at the top of the page), but you must also go out of your way to ensure that contacting you is as easy as possible. Include a contact form that users can access from anywhere on your website so they don’t have to go through the process of finding your email address and sending you a message from their own email account.
Have Strong Calls to Action
The main goal of your website is generating leads for your business, and the most effective way to do that is by having strong calls to action (CTA). Calls to action are short, usually incentive-oriented instructions, that encourage users to contact you or buy what you sell. These are some examples of calls to action:
- Contact us today for a free consultation
- Use this code to get 10% off your purchase. Contact us now!
- Call us today and get a special gift
Make sure to place your calls to action in the most visible areas of your website, such as the menu bar or at the center of the page so it’s the first thing users see when they load the page
Publish Quality Content
Finally, once your website is up and running, it’s important to update it constantly with quality content (blog entries, videos, pictures, etc.). By adding content often, you will improve the position of your website on search engine listings, attracting more potential clients.
Follow these guidelines to create your content
- Share your expertise with your audience
- Make it clear and engaging
- Use words related to your business and industry
- Commit to putting out content on a regular basis
About the Pomona Chamber of Commerce
At the Pomona Chamber of Commerce, part of our mission is keeping you up to date with the most relevant developments in business management and administration so you and your company can take advantage of new opportunities. Contact us today by email (firstname.lastname@example.org) telephone (909-622-1256), social media, or click on this link to join and start enjoying the benefits of membership today.