In the world of business, there are few tasks as crucial as delivering a memorable presentation. The next time you have to prepare one, keep in mind this useful trick to connect with your audience.
How To Connect With Your Audience During a Presentation
When making a presentation, you may assume that your aim should be to appear impeccable and almost all-knowing. While there’s some logic to this belief, some of the best strategies in business are counter-intuitive.
While projecting an efficient image will definitely help your case when making a presentation, you run the risk of appearing aloof or arrogant by overplaying this aspect of your personality.
A good way to add a human touch and establish immediate rapport with your audience is by sharing some of your stories of failure.
How to Share Your Failure Stories
While you may be understandably reluctant to share your failure stories, there’s no need to worry so long as you use the right approach.
The basic concept to keep in mind is to end your story with the lesson you learned through that failure. This way, you can turn any failure story into a growth story. Your audience will get the sense that you are human, just like them, but they also will take note of your resilience and your willingness to learn from every obstacle you encounter.
We are all tempted to sweep our stumbles under the rug, away from the sight of those we want to impress. However, studies show that failure stories elicit a stronger emotional response than success stories, making them a powerful way to connect with your audience and provide them with useful knowledge while emphasizing your ability to clear hurdles and learn from difficulties.
More Tips to Propel Your Business Forward
Read these previous posts for more tips that cover every aspect of the management of your organization, from communication to online security.
- The importance of Critical Thinking in the Workplace
- How To Make Team Meetings More Engaging
- What Is Analysis Paralysis (and How To Beat It)
- This Holiday Season, Beware of Package Delivery Scams
About The Pomona Chamber of Commerce
At the Pomona Chamber of Commerce, our mission is to keep you up to date with the most relevant developments in business management and administration so you and your company can take advantage of new opportunities
Contact us by email (info@pomonachamber.org) telephone (909-622-1256), social media, or click on this link to join and start enjoying the benefits of membership today.
