While getting your business noticed can be a challenge these days, a little ingenuity goes a long way. Here are three easy, low-cost marketing strategies to generate online buzz around your business.
Google Business Listings
You know Google Business Listings: that sort of card containing basic details that appears when you Google the name of a business.
A Google Business Profile usually includes the address of a business, a map, reviews, business hours, telephone number, website, and even photos. In short, all the information that potential customers need to do business with you.
The best part? The cost of having a Google Business Profile is zero dollars. So if you don’t have one you are missing out big time. Luckily, that’s easy to solve: just click here to learn how to set up your Business Profile on Google.
Focus on Great Service (and Great Reviews)
If you don’t have a hefty marketing budget, focusing on delivering great customer service is an alternative strategy that can be just as effective.
Outstanding customer service generates word of mouth, which is one of the most effective forms of marketing. Combine this with social media, and you have a recipe to grow your business beyond your wildest expectations.
Plus, as you may remember, your Google Business Profile includes reviews, so don’t be shy about encouraging happy customers to share their experience online!
Take Advantage of Unusual Holidays
Did you know that November 10 is International Accounting Day? Or that October 4 is National Taco Day? Oh, and December 17 is National Ugly Sweater Day!
This type of odd, niche holiday is a great excuse to promote your business and an endless source of marketing ideas.
To discover interesting holidays, just Google a month (for example November, or January) plus the words “holiday calendar.”
More Tips and Ideas
From returning to the office after the pandemic to the right structure for your business and everything in between, these are some previous posts you can check out for more ideas on how to lead with confidence:
- Tips to win the war for talent
- How to use social media to grow your career
- 3 Tips to prevent and address employee burnout
- What is candidate ghosting and how to avoid it
At the Pomona Chamber of Commerce, our mission is to keep you up to date with the most relevant developments in business management and administration so you and your company can take advantage of new opportunities. Contact us by email (info@pomonachamber.org) telephone (909-622-1256), social media, or click on this link to join and start enjoying the benefits of membership today.
