In today’s world, having a brand isn’t enough. You need a brand story. But what is a brand story, exactly? How do you craft one? Keep reading to discover the answers to all these questions, and more. What Is a Brand Story? Simply put, a brand story is the journey of your company from inception…
With the end of 2022 already in sight, this is a good time to take a look at some of the trends that will define the near future in the years to come. The Consumer-Centric Approach Is Here to Stay From supply chains to our daily habits, the COVID-19 pandemic put the world on its…
It happens all the time. Maybe you didn’t check your schedule. Perhaps it felt embarrassing to say “no” at the time. Whatever the reason, everyone accepts commitments only to discover later that they have to say “no” after saying “yes.” It’s a stressful situation that can feel daunting even to the most emotionally intelligent person.…
The merriest time of the year is just around the corner, and many businesses are gearing up to face upticks in demand. Here’s what you need to know if you are considering seasonal hiring this Christmas. Considering Seasonal Hiring This Christmas? Keep These Tips in Mind If your business is looking to hire seasonal workers…
From “Zoom fatigue” to “pandemic whiplash,” the last months have introduced a wave of new terms into our regular conversation. One of these new concepts is “collaborative overload.” Keep reading to learn what it is and how to avoid it. What Is Collaborative Overload? Simply stated, collaboration overload occurs when an employee spends more time…
Thanks to social media and its deluge of information the term “critical thinking” is becoming an increasingly popular term. But what is critical thinking and why it matters in the workplace? This is a metacognitive process, that is, a way of thinking about the way we think. Critical thinking helps us evaluate information more accurately…
Whether in person or online, it can be difficult to capture everyone’s attention during a meeting. Here are some strategies to keep your meetings engaging so that your team can achieve success — and have some fun in the process. Identity the Dynamics at Play Every team has its own dynamics. Friendships and bonds are…
If you tend to overanalyze things, chances are good that you and the teams you lead suffer from “analysis paralysis.” In this post, we explain some easy ways to combat this tendency and keep your organization moving forward. Accept that You Won’t Always Know Everything Uncertainty is one of the main causes of analysis paralysis.…
No matter how good your business ideas are. You still have to know how to persuade investors, colleagues, and employees to share your vision. Keep reading to discover three tactics backed by science to be more persuasive. 1. Don’t Underestimate the Power of Peripheral Cues According to an influential 1986 study titled “The Elaboration Likelihood Model…
Making decisions as a group is often the best option:; After all, two or more heads are better than one. However, when groups make decisions, they are susceptible to a phenomenon known as groupthink. Keep reading to learn more about groupthink and discover how to avoid it. What Is Groupthink? Groupthink, a term coined by…
