Digital marketing can be a gamechanger for your organization, provided that you make it a point to avoid these three basic mistakes when promoting your small business online.
Copying Your Competitors
Your business is one of a kind. Its values, history, and goals are unique. Then why should you copy your competitors’ online strategy? What works for them won’t necessarily work for you. Develop a brand voice that conveys what makes your small business special. Remember that online communication tends to be a little less formal than other media, so whenever it’s appropriate you can use emoticons, emojis, or even memes to get your point across.
Ignoring Social Media Trends
Think of social media as a sea of information. You are more likely to move forward if you ride a big wave than if you remain motionless. Sticking to a preset agenda of content is the equivalent of staying put. To be sure, you need a content calendar to make sure you don’t miss any important date or event. But you should also be able to react to the topics that set social media platforms abuzz. Are your potential customers talking about a specific show or meme? Try to find a way to contribute to the conversation in a way that also promotes your business.
Not Responding to Comments
You probably know the feeling. Being an average social media user often feels like screaming into the void. Paying attention to your followers and letting them know that they are heard is a simple way to ensure that your business stands out online. Try to answer all the comments from your followers, be it complaints, compliments, or suggestions. Engagement is one of the keys to your online success, and comments are one of the most basic (and memorable) forms of interaction.
There’s one caveat, though. Responding to comments online takes finesse and patience. If these attributes are not your strong suit, it may be a good idea to hire a community manager.
More Tips and Resources
These are some previous posts you can check out for more ideas on how to lead with confidence:
- How to promote creativity in the workplace
- 3 trends every small business should consider in 2021
- How to be a better communicator this 2021
- 4 Ideas for entrepreneurs to take it easy as parents
- Adapt to new consumer trends with these ideas and tools
At the Pomona Chamber of Commerce, our mission is to keep you up to date with the most relevant developments in business management and administration so you and your company can take advantage of new opportunities. Contact us by email (info@pomonachamber.org) telephone (909-622-1256), social media, or click on this link to join and start enjoying the benefits of membership today.
